Etiquette

Requesting a fix

A revision is for a clip that missed the brief; ask for it specifically and kindly, and do not ask for one because you changed your mind about the brief.

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Guides on Etiquette: Being declined, Nothing exotic, Opening well

A revision exists to fix a delivery that missed what was agreed, not to give a clip a second draft against a brief you have since decided you would rather have written differently. Getting that distinction right is most of what makes the request land well.

What qualifies for a revision

A clip that used the wrong register when a specific one was quoted qualifies. A clip that ignored a specific detail you named in the brief and asked to be addressed qualifies. A clip that ran noticeably shorter than the length discussed, or missed something you explicitly excluded, qualifies too.

Each of these is the delivery not matching what was agreed, which is squarely what a revision is for - why judges limit revisions explains where the judge draws this line and why, and the buyer-side version of the same line is worth learning before you send the request, not after.

What does not qualify

Wanting a different register than the one you asked for is a new brief, not a revision, even if the clip that arrived did exactly what was quoted. Deciding, after watching it, that you would have preferred a longer or shorter version is the same thing - a new preference, not a miss.

Not liking the verdict, or wishing the judge had been kinder or blunter than the register you specifically requested, is not grounds for a revision either; do not argue with the verdict covers why disputing an opinion you asked for sours what was otherwise a normal commission.

If what you actually want is a different clip rather than a corrected one, the honest move is to say so and expect a new quote, not to frame it as a revision of the first. Changing your mind halfway through a commission is a related but separate situation, and it is worth reading before assuming the two are handled the same way.

How to phrase the request

Be specific about the gap, not just unhappy about the result. "The brief asked for reassurance and this leans more clinical than I expected - could it be adjusted toward warmer?" names the miss precisely and gives the judge something concrete to fix.

Keep the tone kind rather than aggrieved, even when the miss is real and mildly frustrating - most misses are honest reading errors on a brief, not carelessness, and a request that assumes good faith gets a faster, better second attempt than one that opens with irritation. Honest misreadings are the expected failure of a written brief: across five experiments, Kruger and colleagues (2005) found tone is hard to convey without intonation and emphasis, and that writers consistently overestimate how well theirs comes across.

How many revisions to expect

Most judges limit revisions to one round, and that limit is reasonable rather than stingy - it exists to cover a genuine miss, not to let a buyer iterate toward a version they like better through several free passes. If the first revision still misses the same specific point, say so plainly and specifically, the same way you did the first time; if it misses a different point, that is worth naming as a separate, smaller ask rather than folding it into a growing list.

Do not save up several small notes to deliver at once as a single large revision request. A revision that asks for five separate adjustments reads less like a correction and more like a second draft, and a judge is within their rights to treat it, and price it, that way.

If it is really a new ask

If, on reflection, what you want is closer to a new request than a fix, offer that framing yourself: "actually, on reflection I think this is a different ask than what I originally briefed - happy to treat it as a new one if that's fairer." Judges notice and appreciate a buyer who draws this line honestly, since it is the judge who otherwise has to draw it, less comfortably, from the other side.

A revision request handled this way tends to come back fast and generous, because the judge is fixing a genuine miss rather than defending against scope creep - which is also the entire reason a written brief matters as much as it does; the clearer the original ask, the clearer any real gap in the delivery is to both of you.

None of this has a parallel with the automated tools nearby. An AI score either matches its own rubric or it does not, with no revision step to request, and a measurement cannot be re-run for a different tone since there was never a tone to begin with. A revision, like the rest of this etiquette, only makes sense because a person did the work, and Rate Cock frames every revision request against the original brief for exactly that reason - the brief is the contract, and the revision checks the delivery against it, nothing more. Wanting the whole thing to be simpler and faster to begin with is a fair preference, and an automated score is the honest answer to it, since it trades this entire layer of back-and-forth for a fixed, instant result.

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